We are only human — that is our biggest fear, and our greatest glory.
Only Human™
Only Human™ is an experience-led independent agency built on curiosity, clear thinking and seasoned relationships.
Our experience spans retail, lifestyle, fashion, hospitality and property brands throughout Australasia — where strategy has a head, creativity has a heart, and commercial thinking keeps both feet on the ground.
Brand, Strategy, Digital, Photography, Copy and Campaigns operate as one Only Human team — building brands that work hard, and look good doing it.
At your service.
Brand —
Brand Strategy
Creative Direction
Brand Architecture
Brand Identity
Design & Layout
Campaign Development
Copywriting
Brand Guidelines
Creative —
Brand Identity
Campaigns
Brochures & Print
Signage & Wayfinding
Photography
Film & Motion
Digital Marketing
Launch Strategy
Digital —
Digital Strategy
UX Research
UI Design
Website Design
Website Development
Analytics & Tracking
Performance Marketing
CRM Integration
AI Automation
Award recognition is nice. Market traction is better. Get both and you’re onto something.
Brand is the difference between being seen and being chosen. It’s what gives architecture a story, strategy a voice and sales a reason.
Only Human™ finds the story worth telling in the build of every brand.
Property, Hotels & Resorts.
Every development begins with intent — commercial targets, architectural vision, investor expectation. The role of brand is to bring those elements into alignment.
Only Human™ works closely with developers, architects and agency partners to define positioning early, shape the narrative, and carry that clarity through naming, identity, campaign and experience. The result is work that feels coherent from first impression to final sale.
Selected projects include work delivered through previous agency leadership roles, alongside projects commissioned directly through Only Human.
Experience that speaks for itself.
Selected brand experience spanning previous agency leadership roles and work commissioned directly through Only Human™.
Introduction.
Bryce Ford — Founder &
Chief Creative Officer
Creative. Strategic. Human.
Across more than 30 years, Bryce has founded, owned and led independent agencies, building teams and directing major brand programs throughout Australia and Asia.
His experience spans property, hotels and resorts, hospitality, retail and lifestyle — connecting commercial strategy with positioning, brand, destination storytelling, campaign, digital and physical environments. Before establishing Only Human™, Bryce was Partner and Group Creative Director at Brand & Co and held senior creative roles alongside The Property Agency, ERA-Co and Metropolis.
At the heart of Bryce’s career is an extraordinary network of clients and creative partners. Many of these trusted relationships have lasted for decades, built through shared ambition, loyalty and a genuine enjoyment of working together. Only Human™ is a reflection of that history.
Bryce’s selected experience — across independent commissions and previous agency leadership roles —includes: T2 Tea, Sofitel, Grill’d, Koko Black, Arnott’s, Ford, AAMI, Windsor Green Hotels, Boston Projects, Bank of Melbourne, Mingara Leisure Group, Pana Organic, Deicorp, Pariter, Salus Living, Sorena Naisoso, Toga, Ondas, Husk, White Story, AAMI, and Pickle Neuro™.
In Good Company.
A Specialist Team.
Only Human™ is a curated team of senior specialists working across brand, communications and customer experience—from strategy, creative and client leadership through to media relations, content, partnerships, product, digital, photography, film, technology and production.
It is an extraordinary combination of people, skills and experience. Every member has a long-standing relationship with founder Bryce Ford — some built over several years, others spanning close to three decades. Together, they bring a depth of trust, creative chemistry and collective capability that few independent agencies can match.
Individually, they have all been leaders in their fields. Together, they are Only Human™. The best people. Doing their best work.
Rochelle Lowe —
Associate Director
Client Leadership & Delivery
Rochelle leads client relationships and delivery at Only Human, bringing more than 15 years’ experience across advertising, brand and property. She plays a central role in the agency — guiding clients, aligning multidisciplinary teams and ensuring every engagement moves with clarity, momentum and commercial focus.
Rochelle has specialised in property, working across positioning, research and strategy through to campaign development, delivery and launch. Trusted by clients and creative teams alike, she brings calm authority, sharp judgement and an exceptional ability to keep complex projects moving forward.
Human Traits — Sporty Spice, Organisational Ritualist & Sweet-Tooth Specialist.
Andrew O’Keeffe —
Brand Strategy & Transformation
Brand Strategy Director
Andrew helps businesses turn complex brand, design and marketing challenges into clear opportunities for growth.
Working across strategy and execution, he connects the big idea with what it takes to make it real. His experience spans brand transformation, strategic design leadership and the development of brand systems that bring greater clarity and consistency to an organisation.
Andrew is particularly effective at critical moments of change— helping businesses build, scale, unify or evolve their brands, from early thinking and validation through to launch and delivery.
Human Traits — Brand Whisperer, Chronic Dot Connector, & Reluctant Grown-Up.
Victoria Arbiter —
Brand, Content & Partnerships
Communications & Partnerships
Victoria is an international broadcaster, writer and producer whose career spans both sides of the Atlantic. At Only Human™, she brings a rare combination of editorial judgement, calm client leadership and the ability to guide complex stories from the first conversation through to delivery.
Accustomed to live broadcasts, global media teams and immovable deadlines, Victoria knows how to keep people informed, aligned and moving forward. She has contributed to the BBC, ITV, CNN, CBS, ABC, TVNZ, CTV, Channel 7, Channel 9 and Channel 10, covering some of the world’s most closely watched events.
Born in Zimbabwe, raised in Windsor and dividing her time between Melbourne, New York and London, Victoria brings an instinctive international perspective to brands in travel, hospitality and lifestyle.
Human Traits — Royal Storyteller, Passport Maximalist & Carbon-Conscious Traveller.
Andrew Kuypers —
Design, Digital & Photography
Associate Creative Director
Andrew is a multidisciplinary brand designer, creative director and photographer with more than 15 years’ experience across London, Sydney and Melbourne.
He has built a practice around the belief that strong brands are living systems — shaped through a consistent accumulation of ideas, images and experiences. His work spans brand identity, campaigns, digital design, art direction and photography, giving him the ability to guide both the complete visual direction and the details that bring it to life.
Andrew’s selected experience includes BMW, Carlton United Breweries, City of Melbourne, Cotton On, Grill’d, Koko Black, MAAP, Mushroom Music, Pana Organic, Renault, T2, Tissot and Westfield.
Human Traits — Miniature Dog Walker, Human Swimming Torpedo & Thong Manufacturer.
Sylvia Freedman —
Media & Communications
Media & Communications Advisor
Syl is a media and communications specialist with more than a decade of experience across government, health, advocacy and public affairs.
At Only Human™, she helps property, hospitality and lifestyle brands find the story that matters — and communicate it with clarity, confidence and relevance. Her expertise spans media strategy, messaging, media relations, thought leadership and issues management, with a particular ability to translate complex information into stories people understand and journalists want to tell.
Syl is also the award-winning Co-Founder of EndoActive, where she helped transform a deeply personal issue into a nationally recognised movement. Her advocacy, research and communications work has influenced public conversation, engaged government and media, and built a highly active community.
Human Traits — Message Tamer, Peri Godmother & Relentless Advocate.
Andy Schofield —
Fashion, Product & Experience
Director of Product & Brand Experience
Andy is a creative director, brand builder and product innovator with more than 30 years’ experience spanning fashion, luxury, retail and travel.
As Co-Founder and Creative Director of Husk, Andy helped shape one of Australia’s most distinctive fashion and lifestyle brands. His experience also includes senior creative leadership at ATAR and the founding of FLYYPOD®, a travel-focused venture combining considered design, sustainability and a lifetime spent on the move.
Working between Melbourne and New York, Andy brings a global perspective to brand, product development and customer experience. He understands how to translate an idea into something people can see, feel and desire — with an uncompromising eye for detail & style.
Human Traits — Style Assassin, Perfumist, & Ex-GQ Model.
Adam Gibson —
Photography
Lifestyle & Architectural Photographer
Adam is a lifestyle and architectural photographer known for honest, atmospheric images that give people and places a strong sense of character.
A founding director of acclaimed creative agency SouthSouthWest, Adam brings a designer’s understanding of brand, composition and storytelling to every shoot. His work moves naturally across architecture, travel, lifestyle and culture — capturing images that feel considered without ever feeling overly constructed.
Adam’s selected experience includes Aman, Country Road, Airbnb, Tourism Australia, Tourism Tasmania, MAAP, MONA, Mecca, Oroton, YETI, Blundstone, Visa and Intrepid Travel.
Human Traits — Cray Diver, Kite Surfer, & Frequent Flyer Point Collector.
Edward Stroud —
Brand, Design & Packaging
Design Director
Edward is a creative director and brand designer with a particular strength in hospitality, premium retail and cultural brands.
His work moves from identity and packaging through to campaigns and brand experience, combining strong ideas with an exacting eye for detail. Ed understands how to create brands that feel distinctive and desirable while remaining clear, useful and commercially effective.
His experience includes creative leadership at Merivale, along with work for the Melbourne International Film Festival, Tigerair and the Perth Institute of Contemporary Arts.
Collaborative by nature and thoughtful in his approach, Ed creates work with clarity, character and just the right amount of restraint.
Human Traits — Font Addict, Slow-Cook Specialist, & Part-Time Relationship Therapist.
Mark O’Keeffe —
Strategy & Communications
Brand & Communications Director
Mark is a brand and communications strategist with more than 20 years’ experience helping organisations find clarity, express their value and connect more meaningfully with their audiences.
A founding partner of ALTO, Mark combines strategic thinking with a deep understanding of design and communication. His approach is human-centred, outcome-focused and grounded in the belief that the best ideas make complex organisations easier to understand and engage with.
Mark has particular expertise across education, government and knowledge-led organisations. His selected experience includes Swinburne University, RMIT University, Monash University, William Angliss Institute, the Victorian Government and Startup Victoria.
Human Traits — Bass-Line Builder, Volunteer Firefighter & Outback Rally Driver.
Luke Webber —
Design & Digital
Ecommerce Design Director
Luke is a brand and ecommerce designer specialising in digital experiences that look distinctive, feel intuitive and work hard commercially.
Through his work with Yonder Studio, Luke connects strategy, content and design to create Shopify experiences that strengthen brands while improving the path to purchase. His expertise extends across ecommerce design, digital brand systems, packaging, campaign content and mobile experiences—giving him a clear view of how every customer touchpoint should work together.
Luke’s selected experience includes Sorbent, Naked Sundays, Xendurance, Bondi Meal Prep, Orb Oils, Mornington Coffee, ST.SAJ and Vail Mountain Coffee.
Human Traits — Playlist Curator, Personal Chef & Rare-Shoe Collector.
Some kinds words.
"Bryce is an exemplary visionary in the creative realm. His work with T2 showcased unparalleled creativity and a deep understanding of brand essence. His expertise elevated our campaigns, leaving an indelible mark on T2’s success. Bryce's dedication and creativity are truly remarkable."
— Maryanne Shearer,
Founder, T2 Tea
“Bryce’s thought process transcends the traditional way of thinking when it comes to the creative industry. He is able to work independently, or build a team that is perfectly tailored for the project at hand. A trusted partner, Bryce consistently delivers excellence in both creative and account services.”
— Simone Moss
Senior Director, Visa Consumer Marketing & Sponsorships
"Working with Bryce has been an eye-opening experience. His mentorship allowed me to push the boundaries and take the creative process to new heights. Bryce has a knack for extracting brilliance from diverse scenarios, which is truly inspiring — he has shaped an environment where innovation flourishes."
— Edward Stroud,
Creative Lead, Merivale
Connect.